clickbooq has recently developed new optimized sites for iPhone users.  The new iPhone sites provide a highly interactive mobile experience, allowing users to present their online portfolios in an ideal environment for an on-the-go audience.

All clickbooq websites are optimized for display on your iPhone, complete with multitouch pinch and zoom galleries, site navigation menu, email links, and external site links.

Have an iPhone? See for yourself in our Gallery!

So you have your clickbooq website up and running. The portfolios look awesome, you’ve customized your website with your very own background and the whole thing is sizzling.

The problem is your website still sucks. Why? The people who want and need your service still can’t find you. Now is the time to learn about search engine optimization, often called SEO, and how it works with your clickbooq website.

Getting listed by search engines at or near page one for important keywords should be a crucial goal for your business and website. It means new and better clients which of course means more money in the bank. So how can you accomplish this with your clickbooq website?

Since investing in a clickbooq website in 2007, I’ve encountered a stigma from other photographers and search engine marketing “experts” about using a flash-based website and how difficult it is to improve search engine rankings for these sites. Some insisted I had wasted my money and that mirror HTML was seen as “black hat” or illegitimate by search engines and such websites would be punished in their rankings for using such techniques.

I knew it was hooey. While there are very real limitations to how search engines interact with Flash content many Flash websites using mirror HTML are ranking very well or even No. 1 for very competitive keywords.

Promoting your business with a Flash-based website like the one offered by clickbooq can be a unique challenge… but my experience proves it is possible. Clickbooq provides each of its users with a mirror HTML web page that opens up some powerful possibilities to enhance your rankings on Google, MSN, Yahoo!, etc.

Disclaimer:, The material I am sharing has been acquired through research, trial and error. I am merely a wedding and portrait photographer in the trenches with a clickbooq mirror-HTML website who has managed to rank on page one or near page one for a few keywords important to my business and potential clients. My guidance here comes from my experience, research and success using these tips to advance my own online marketing. That learning process is ongoing.

1. Good SEO isn’t being listed No. 1 for your name:
   O.K. So this one isn’t a tip as much as a reality check. Too many photographers are content getting listed on the first page of results when someone searches for their studio’s name or their personal name. This isn’t where the growth potential for your online presence is. The people you need to grow your business don’t know about you and are searching for generic terms such as “Portland photographer” or “Miami fashion photographers.” They are not searching for your name.

   Effective search engine optimization seeks to place your website in front of an audience seeking your services who do not know about you nor what you have to offer.

2. Understand how search engines work and how they “see” your clickbooq page:
   I love my clickbooq site, but Google could care less about those wonderful image transitions, big pictures and clean design. Why? Google has virtually no ability to “see” Flash websites and index their content. Therefore Google has a very hard time telling what your site is about and who is your intended audience. It’s computer brain cannot see what a human sees so it relies heavily upon text, coding and links in a website to discover what a website is about, how it compares to others and who needs to see it when they search for certain keywords on Google.

   To see what Google sees when its spiders crawl your website, disable Javascript in your browser and go to your website. You will see a very basic looking website with a picture and text links. This is a very important page. Even though virtually none of your visitors will see it, it is the only content search engines “see.”

3. Research your keywords:
   This is a crucial early step for building an effective search engine marketing plan. Keywords will form the basis for much of your work. What are your keywords? A good bet is to make them multiple word phrases unique to your location. Avoid the ultra competitive keywords.

   For example, a Texas wedding photographer will have a much easier time making the first page for “San Antonio wedding photographer” than he/she will for “wedding photographer” not to mention reach a much more local and more likely to book clientele. A good place to check the popularity of keywords is Google Adwords:Keyword Tool. Enter in your keyword ideas and it will show the popularity of those words plus related keywords and their popularity.
   Write these keywords down and keep them close, they will be critical to your work.

4. Use keywords in your title:
   Log into your clickbooq toolbox, click on the “Settings” tab and click on “Search Engine Settings” on the far left of the toolbox. There’s important work to be done here.

   Let’s start with the “site title” field. For search engine purposes, there’s a few good titles and a thousand bad titles you can use. A website title should be informative to the visitor and helpful to search engine rankings. A Utah child portrait photographer will get better rankings if they title their website “PB&J Photography: Salt Lake City children’s photographer” rather than just “PB&J Photography”. They will achieve even better results if they use “Salt Lake City children’s photographer | PB&J Photography”

   Search engines like each page to have unique titles so vary your webpage titles where possible. If you have any HTML pages hosted on your domain be sure and vary the titles from your clickbooq’s website titles.

5. Write a brief and informative description:
   Next you need to fill in the “Meta description” field. The importance of page descriptions to SEO is debatable but they are very helpful to potential visitors. The description is listed below your website title when potential visitors see your listing on a search engine. Usually limited to about 150 characters, this text is an important means to pique the searchers interest in your website.

   Make your description 150 words or less and make it useful and informative. Do not pack it full of keywords and gibberish. Such practices are considered spam and it will not help your rankings. Put your keywords and phrases in the Meta Keywords field. The meta keyword field is not all that crucial to your SEO but fill them in anyway.

6. Every picture on your clickbooq site should have a title and keywords:
   Since Google relies heavily on text to index a webpage use your targeted keywords in your clickbooq images’ keywords and image titles. Every image should have a title and use important keywords in those titles. If “Atlanta fashion photographer” is an important keyword phrase go ahead and name some images “atlanta-fashion_01.jpg,” and “atlanta-fashion_02.jpg” and “atlanta-fashion-photographer_23.jpg” Do not use non-descriptive filenames like IMG_3456.jpg.

   It is also wise to vary your use of keywords phrases. Don’t repeat them too much, that’s called “keyword stuffing.” Google knows when you are trying to game their results, they will punish your rankings for getting too cute with your SEO efforts or repetitive with your keywords. I try to limit my use of a keyword phrase to no more than twice a page.

7. Use captions on each and every picture:
   Again, it’s all about text. Regardless whether you feel captions are an important aspect of your work as a photographer you need to have captions on each of your pictures. If you don’t have captions visible on your website (usually marked “info” on the flash website) you need to change that immediately. Log into your clickbooq toolbox, click on the “Settings” tab, click the “Website Features” field on the left, on the far right under “Portfolio Settings” make sure to have “Display image captions field” marked.

   Make unique captions for each of your images. Use a keyword phrase from your research in the captions. Once again, do not overdo it. One keyword phrase per photo is sufficient. Use the other keyword phrases you have researched for the other text fields like “title” and “keywords” for your images.

8. Blog, blog, blog:
   If your clickbooq site is your showhorse for your business, a frequently updated blog with lots of content is the workhorse. Your blog is loaded with text such as captions, headlines, descriptions, not to mention backlink opportunities from other places on the internet. These are very valuable in building your entire site’s search engine ranking.

   Blog everyday, make a weekly plan and stick to it. Write articles that showcase your knowledge for your relevant audiences, tag the posts, keyword them and watch them attract visitors and links.

   When showcasing your work, create sub-domains with your keyword terms and stash the images in those sub-domains. Use the “ALT” term within your IMG tags to add other keywords. Again, beware of keyword stuffing.

9. Blogger is not your friend:
   Clickbooq websites allow you to host a Wordpress blog on your own domain. Use it, it is crucial.

   Early on I made the mistake of using a blogspot blog hosted on the blogspot domain and not my own. That meant all the posting, tags, comments and backlinks I earned through blogging were giving search engine credit to blogspot and not my domain (glowimagery.com). Transferring all that stuff over to my wordpress blog was a big pain. Request clickbooq to install a wordpress blog on your website and start blogging now.

10. Creative places for links:
    Did you know you can publish links on your website through the “Copyright Holder” field? You certainly can. The possibilities are pretty neat considering there’s a limited number of content pages and links you can publish on the navigation bar of your website. You can link to your own text-rich, Google-lovin’, HTML content with a mission statement, bios, FAQ, a sitemap or an about page. The linked-to HTML page will be indexed by Google and is yet another opportunity to use keywords and build backlinks.

    Most people don’t know you can also place links in your captions. In my captions I have links to other wedding vendors, photographers and articles I have written.

11. Get backlinks, get backlinks, get backlinks:
    Most of this post has dealt with on-page SEO through keywords, captions, URL structure, blogging, etc., but a major factor in you achieving first-page listing for your keywords will be off-page SEO. Namely who’s linking to you in the vast internet universe. It’s pretty clear Google favors websites that are popular and trusted in search results. A key judge of a website’s popularity and trustworthiness is the quality and quantity of links back to that website.

    It helps to think of your clickbooq website as a town out in the desert, the more roads and highways you have going into that town the more visitors you will receive.

    How do you build links to your site? This will be the central challenge of effective search engine marketing. It can be grueling and unglamorous work but it is the lifeblood of getting and keeping a page one search engine listing. There are a myriad of ways to build links but it should be a constant effort on your part.

    Provide tips and advice through a blog for people relevant to your niche. Serve others by sharing what you know. Are you a fashion photographer? Write a blog post about how to work with stylists and make-up people. Did you develop a cool Adobe Photoshop action? Post it to your blog.

    Do a guest blog for your affiliates and professional contacts, of course make sure you put a link back to your website.

    Give and you shall receive. Start a links page on your website and begin putting other people’s links on neatly categorized lists. If you give someone else a link they are much more likely to return the favor.

    Enter contests, donate to a local charity and get a link on their thank you page, submit to directories, participate in forums.

    The good news is building links fits exactly into the practice of old-fashioned, press-the-flesh offline marketing efforts which you should constantly be doing as well as your SEO. Asking for a link back should be as regular a request as handing out a business card.

    To help you get started, I am building a new link page to my website and would love to help your search rankings by furnishing a link to your photography-oriented website. In return all I ask for is a link from your website or a blog. Contact me at chris@glowimagery.com to provide your linking information.

    See how it works? I’m not kidding either, shoot me an email.

    Oh, and stay away from link farms. Build incoming links naturally and organically with people and websites that are relevant to your service.

12. It’s a marathon, not a sprint:
    Good things in life don’t come easy and they don’t come without sacrifice. If they do come easy and painlessly they tend to disappear just as easily and quickly.

    This is especially true of SEO. You’re not going to be on page one for “Los Angeles photographer” after only a few days of working on this stuff. SEO is just like regular, old-school marketing. It’s a slow arduous process that is best accomplished by working on it a little bit each day. No matter how busy you are, set aside an hour each day building links, blogging and tinkering with your keywords.

    Use Google Analytics to track your progress. I keep a journal with weekly goals and a weekly evaluation of where I am ranking for my most valuable keywords. I also track offline marketing goals and efforts. They are all to service the same goal: more visitors and more business.

    Stay focused and don’t give up. I hit the wall a couple of times but kept tinkering, learning and trying until little victories became bigger ones.

A portfolio showcased through clickbooq is a powerful presentation tool so you already have a competitive advantage. A quick scan of your competitors will reveal most photographers who are accomplishing high search engine rankings do not have websites with the clean, intuitive and impressive design of a clickbooq website. The challenge is to wisely implement a strategy using the tools available through your clickbooq website to rank highly for keywords important to your business.

It is possible, it just takes commitment and work.

Chris Cummins is the owner and chief photographer of Glow Imagery, a wedding and portrait photography studio based in Kansas City. Chris has been a clickbooq user since 2007. Newly married himself, Chris enjoys writing, reading, cooking, good cinema and giving belly rubs to his beagle, Opal. Want to ask Chris a question? Swap a link or two? Drop Chris a note at chris@glowimagery.com.

In the coming months, we will post more videos on various topics. Just click on the screen shot to watch. Enjoy!

In this tutorial, I will walk you through the step-by-step process using iTunes to create your audio file. If you use another audio player, don’t worry—you will follow a similar path. The outlined process will result in the creation of an mp3 file at 128kpbs, 44.1khz. However, should your file still be too large at that compression setting, you can reduce it to 96kbps or lower. As a general rule of thumb, the longer the song, the larger the file. For example, a 5 minute song file at 128kpbs will be larger in size than a 5 minute song at 96kbps.

(If your mp3s are already 5MB and below, you can skip these steps and upload the file)

Setting Your Import Settings to 128kbps

1. In iTunes, open the Preferences window.

2. The Preferences window will default to the General tab. Within this tab, click the Import Settings button near the bottom right hand side of the window.

3. The Import Settings window will pop up. In this window, select MP3 Encoder in the Import Using drop-down menu.

4. Next, select Good Quality (128 kbps) in the Setting drop-down menu.

5. Click the OK button at the bottom right hand corner, and you’re all ready to go!

Converting Your Files With Your New Import Settings

1. Find the song in your iTunes library that you would like to convert.
2. Right click on this song file, and on the drop down menu, select Create MP3 version.

3. You’re all set!

Lastly, if you’re looking for cool music to play on your website because you don’t have any friends that make beats or are in bands, then check out Bandcamp.com. In their artists section you can find tons of dope music from up and coming bands, producers, etc. A lot of these artists make their music available for free–which is great for clickbooq users–but be sure to check the band’s license terms.

You may still be stuck on what the heck “tweets” are.  Tweets are very short messages – a maximum of 140 characters –  that can range from what you had for breakfast to breaking news about a local earthquake. Twitter describes itself as “a free service that lets you keep in touch with people through the exchange of quick, frequent answers to one simple question: What are you doing.” “Following” someone means you will receive their “tweets” on your Twitter homepage. You can follow celebrities, politicians, companies, or fellow photographers.

Twitter can be a collaborative tool – used in a work environment to let people know what you new projects you’re working on. It can be a community builder in a time when face-time’s a premium. It can also help you get instant feedback from your followers or quickly get an answer to your questions. But will Twitter actually help you land a new contract or sell more stock? The jury’s still out, but we do know it’s nice to have a place to gather for “water cooler talk” whether you’re in your studio or traveling solo for a shoot.

Read the Fashion industry’s take on Twitter: http://jcreport.com/intelligence/twitter/240309/fashions-tweeting-frenzy

Day One: Setting up the booth, the quiet before the storm!

We had a constant flow of photographers coming through our booth. Hopefully, those of you who stopped by the booth caught a demonstration of clickbooq’s web-based application and were able to learn more about what clickbooq can do for your business. We know it can be a lot to take in, especially during an information-packed weekend like WPPI.

If you have any unanswered questions, be sure to visit our website or send us an email at info@clickbooq.com. While you’re on clickbooq’s website, sign up for our monthly newsletter and a free five-day trial account. You can test drive the application and even create your website and portfolios - we’ll save your work for your new site if you decide to purchase at the end of your demo. Also, you should have received our special show promotions - use these codes by March 15th for the show discount.

Giving demos at the booth.

It was also great exhibiting alongside our partner, RedCart. RedCart’s online proofing and shopping cart system is a great fit with a clickbooq website. If you’re gearing up for a busy wedding system and looking to start selling prints, albums, and specialty products online, you’ll want to check out our website, http://clickbooq.com/proofbooq.html, for more information about signing up for proofbooq.

Tommy from RedCart.

Thanks again for coming by our booth and a special shout-out to Mark Ridout and Red Leaf Studios for lending us their amazing images and content to help with our demonstrations!

WPPI (Wedding & Portrait Photographers International) 2009 in Las Vegas, February 14th through 19th at the MGM Grand Hotel promises to be an action-packed, fun-filled show and a great opportunity to learn new skills and pick up fresh gear.

We will be exhibiting at the show and would love to meet you in person if you plan to attend.

Please come by our booth #1125 in the MGM Grand Marquee Ballroom. We will be right next to RedCart, so you can hit up two of your favorite vendors!

If you haven’t signed up with clickbooq yet, we will be running a special WPPI discount at the show plus you can enter to win a free year of service.

Need a free pass? Here’s one on us.

Hope to see you there!

Look no further – we’ve added a PayPal shopping cart to your clickbooq website that makes it easy for your site visitors to buy any product you sell. Now, you can give your clients the ability to shop on your clickbooq website and checkout using PayPal’s Website Payments Standard solution.

PayPal is one of the most widely used online payment solutions available worldwide. It is a safe and easy way for your clients to pay you online.  Clients simply click the Add to Cart button next to your purchase-enabled images. They are then redirected to PayPal’s secure website where they can login to their PayPal account or choose to pay without logging in. After paying they return to your clickbooq website.

To use PayPal with your clickbooq website, you’ll need to sign up with PayPal for a PayPal Business or Premier account. A Premier Account lets you buy and sell online using credit cards, debit cards, or bank account payments. A Business Account has the same capabilities but lets you set up more than one user with access to the account. If you are within the United States and other countries, except the UK, visit http://www.paypal.com. If you are in the UK, visit http://www.paypal.co.uk. It is free to sign up for a PayPal account. When you sell something on PayPal, PayPal will charge you a transaction fee based on the amount of each sale. These fees range from 1.9% to 2.9% plus $0.30. For more information on fees, see https://www.paypal.com/us/cgi-bin/webscr?cmd=_wp-standard-overview-outside.

Once you have entered the requested account information, verified your email address, and provided a credit card or bank account, your PayPal account will be activated.

Now you will need to enable the PayPal feature for your clickbooq website. Login to your Toolbox and click the Settings tab.  Check the box for Enable PayPal Shopping Cart and enter the email address associated with your PayPal account.

Now you can start creating your products within the Organize tab. Double-click the image you would like to make available for purchase. This will launch the Image Info Editor.

Click the tab marked Purchase Info. Check the box marked, “This image is available for purchase”.

Enter the product and payment details of your item. You will enter the item name, item ID, price, weight, tax and shipping for each item.

Images you have enabled for purchase are indicated with a star within Organize.

When visitors click the Add to Cart link on your site, they will automatically be taken to a secure PayPal page, which shows the Item Name, Number, and Price of the item they added to their cart. The buyer can continue shopping on your site and when they are ready to check out, they can pay for their items through the PayPal interface. Once the purchase is complete, you and your client will receive an email confirmation with purchase info.

You can also create PayPal Add to Cart buttons for selling specialty products on your Content Pages. These may be items that are not attached to a single image, such as Books, DVDs, or other custom products.

For detailed instructions on selling images with your clickbooq website, see the updated clickbooq User Guide.

We’ve made improvements across the board to clickbooq’s web-based software and client websites, making it even easier for you to create and maintain a custom, full-featured Flash portfolio website. With clickbooq 3.0, you can start selling your images and specialty products online with an integrated PayPal shopping cart. You can also create multiple portfolio sections and custom-name each one. Your new site has even more design flexibility and customization options plus features to help increase your profits and move your business forward.

New Features & Updates

Layout & Style:

• We’ve given you even more fonts to choose from - check out Flood, Copperplate, Eurostile, Graphite, Optima, Trade Gothic, and VAG Rounded - choose the perfect typeface for your personal style.

Organize:

• Organize your portfolios with our newly designed tree menu system, making editing easier and more intuitive than ever.
• Create up to 3 Portfolio sections, each with their own sub-portfolios. And you can custom-name all of your Portfolio sections - change Portfolio to Work, Gallery, Projects, etc. to suit your needs.

• Start selling your prints online with an integrated PayPal cart. Perfect for selling your artwork, this simple cart lets you create products for sale and handle payment through PayPal’s secure interface.
• New Lightbox feature allows the display of image file names, instead of captions, for easy file referencing and proofing. Toggle this feature on/off for individual Lightboxes you’ve created.
• Enhanced Lightbox messaging tool allows for BCC/CC support.
• Set your Homepage to random slideshow - your homepage slideshow rotates randomly through six of your selected images - a different look each visit.
• New Image Sort function helps you quickly browse and locate images within your Image Archives.
• Unlimited image caption length - get as descriptive as you want.

Content Pages:

• Enhanced usability for creating your Content Pages and buttons.

• Link directly to Email Addresses or external URLs from the Navigation Menu - great for sending your visitors to your Blog.

• Create PayPal Add to Cart buttons for your content page links so you can start selling your specialty items (ie. Books, DVDs, actions).

Settings:

• Intuitive image click-to-advance feature now allows reverse viewing as well as ghosted arrows to indicate direction.

• Set your slideshows to start automatically for your Portfolios. You can also control the delay in seconds between images.
• Upload your own custom Favicon. This custom graphic gets displayed next to your website address in the web browser.
• New editable Terms page allows you to set your own copyright and usage information.

Other Site Enhancements:

• Sites now support deep linking which allows you to directly link to specific portfolios or Content Pages of your site. Useful for directing clients to specific sections of your site as well as for enhanced search engine visibility.
• Portfolios can now loop in reverse, once all portfolio images have loaded.

We’ll be posting more information and tutorials on these new features. First one up is setting up your integrated PayPal shopping cart…

Images courtesy of Gavin Bond Photography.